Sony’s new SLR adds heft to full-frame market

LAS VEGAS–The heyday of 35mm film SLR cameras is long past, but one foundation of the technology is staging something of a comeback with new help from Sony.

The vast majority of digital single-lens reflex cameras today use an image sensor that’s smaller than a full frame of 35mm film, which means lenses behave somewhat differently than on a film camera. For years, only Canon sold SLRs with a full-frame sensor, but Nikon entered the market with its top-end D3 late in 2007. At the Photo Marketing Association trade show Thursday, Sony announced its forthcoming “flagship” Alpha-branded SLR will follow suit.

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A300 and A350 – Sony’s Latest Snappers

Here’s a couple of new offerings from Sony – the A300 and A350.

The A350 boasts 14.2MP and is able to blast away at 2.5fps in continuous shooting.  The A300 can notch up 3fps.

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time.

They both offer Sony’s new “Quick AF Live View” technology allowing you to frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony’s ‘Pentamirror Tilt’ mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view.  I’m guessing you guys understand all of that yeah?

With Live View and an adjustable LCD, the cameras don’t need to be in front of your mug.  This will allow proud parents to maintain eye-contact when snapping their offspring or for paps to keep an out for security ;0,

These new models are promising tip-top imaging and crediting it to their APS-C CCD image sensors and ‘BIONZ’ processing engine.

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