Marketing: The Flickr Way


When I first started thinking about selling my photos online, I was considering using this blog and my SmugMug site as the focal points of my online marketing efforts. I figured Flickr would stay in the background because I couldn’t sell photos there and, unless I changed my settings, people could download them or “blog” them for free. Then I woke up. Flickr is the ultimate photographer’s network! How could Flickr not be used by the aspiring professional photographer?

So I started thinking of how I could use Flickr to market my own photography. After a year and a half of browsing through Flickr and uploading almost 3,000 photos, here are a few things I came up with…

NOTE: Some of these things I’ve done, others I have yet to do… Your mileage may vary.

JOIN Flickr!

This may seem like a no-brainer but, over the last few months of browsing photo blogs I’m astonished at how many new photographers don’t appear to have a Flickr account. I’m not saying it’s impossible to build a photo business without it, but when you can get an account for free and a pro account for only $25, why wouldn’t you? It’s arguably the best (and most engaging) way to get eyeballs on your work. All you need is a Yahoo! account. Go now.

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