How can Microsoft overcome Vista’s lingering image problem?
May 1st, 2008 | 
Author: Is this another admission that Vista may suck, but it doesn’t suck as much as it used to? It looks like Microsoft is trying to do a whole lot of convincing that people need this new OS. Considering users are protesting the loss of XP, I think MS needs to do a whole lot more work to make Vista usable before anyone is going to bite. If anything Microsoft needs to start adding some useful features and not just bloated eye candy in order to sell their products. Microsoft is losing ground against their competitors each day with shipping products late and delivering less than stellar performance. Looks like Microsoft needs to get back in the game.
Nash’s key takeaway: A PC with Vista SP1 is going to run a lot better than a PC with Vista that customers might have bought 16 months ago.
Microsoft believes that propagating this kind of data will help the company make the case that Vista is getting better all the time.
But here’s where that logic breaks down. Many users inherently distrust data about Microsoft products that comes from Microsoft, rather than independent reviewers or third-party researchers not taking Microsoft’s money to do studies. At the same time, only some of the critiques of Vista are based on actual Vista users working with recent builds of the product. Apples-to-apples comparisons between Vista and XP, Vista and Leopard and Vista and Linux are few and far between. Those kinds of comparisons, many of which are taken as fact, are beyond Microsoft’s control.
How can Microsoft overcome Vista’s lingering image problem?
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